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Vision, mission, purpose, values and strategy

Vision, mission, purpose, values and strategy

£40.00Price

Confusion reigns in the definition of ‘vision’, ‘mission’, ‘purpose’ and ‘strategy’. This model provides clarity about the difference between each, giving examples. It also shows how these terms can be critiqued when used by organisations to present a flattering version of themselves. The relationship between values and behaviours is explained.
 

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